As visitors approach the installation, they are warmly greeted by an animated avatar who serves as their guide. The avatar introduces three commonly employed methods within the influencer industry: Geotargeting, Social Listening, and A/B testing. The visitors are then presented with the opportunity to decide for themselves whether they would employ these techniques to shape the opinions of others. To enhance the avatar’s explanations, captivating animated graphics bring the concepts to life before the visitors’ eyes.

You can see more about the project.

My Work: Character Design, Illustration,
Animation, Data Visualization and Design.